Did you know there are over 250 Million cell phone users in the United States?
Did you know that the average person has their cell phone within 3 feet of them at all times?
With the rise of Text Messaging, Smart Phones, Apps, etc….your customers are not only using their phones to communicate, but to also find the information they need on the fly.
Text Message Marketing is becoming one of the most effective ways of getting in front of your customers available today. Approximately 97% of all text messages are read! Can you say that about Direct Mail? About email? About Facebook posts? About Twitter? Nope! You can expect between a 15% – 30% response rate with text message marketing, which is well above and beyond traditional marketing!
Now, say you own a Mexican Cantina and its a very slow Monday. Wouldn’t it be nice to push a button and have your doors blown down with customers? Well, now you can do that! Send out a text at 4pm giving a special offer like “bring this text in today for half off Margaritas!” You can expect up to a 30% response rate!
Your customers will have to opt-in to your subscriber list. By providing incentives or a contest if they subscribe to your list, is a great way at grabbing new customers and keeping your loyal ones.
Text message marketing is fairly inexpensive and can build up into a monster marketing machine over time!
SIMPLE Hypothetical Example: If you were to have just (20) new customers subscribe to your text message list each month, here are some of the possibilities:
Month Offers Redemption (20% conservative)
Month 1 20 Text offers sent out 4 Customers came in
Month 2 40 Text offers sent out 8 Customers came in
Month 3 60 Text offers sent out 12 Customers came in
Month 4 80 Text offers sent out 16 Customers came in
Month 5 100 Text offers sent out 20 Customers came in
Month 6 120 Text offers sent out 24 Customers came in
Month 7 140 Text offers sent out 28 Customers came in
Month 8 160 Text offers sent out 32 Customers came in
Month 9 180 Text offers sent out 36 Customers came in
Month 10 200 Text offers sent out 40 Customers came in
Month 11 220 Text offers sent out 44 Customers came in
Month 12 240 Text offers sent out 48 Customers came in
TOTAL REPEAT VISITS - 312 Repeat Visits
And lets say even after your SPECIAL DISCOUNT OFFER, your business still made a profit of just $5 per visit. That’s over $1,500 in repeat revenue. Guess what, the total cost of a years worth of Text Message Marketing is WELL below $1,500. Now, what if your business is picking up over (100) new subscribers a month or even in a week?
One of, if not THE BEST, ROI’s in small business marketing!
As a business owner, you already know that New Customers are much more expensive than retaining ones you already have. Just a 5% increase in REPEAT Customers translates on average to over 25% increase in Annual Sales! Repeat customers come back, and spend on average 67% more than new customers! What better way to keep your customers coming back, then to give them extra incentive to do so!
Contact us today, and lets set you up on a FREE 2-Week Trial of a Text Message Marketing Campaign to see if its a good fit. If so, we will help you build a custom campaign tailored specifically to your business and help you build an empire!