Search Engine Optimization: “Optimize – To make as perfect, effective or functional as possible”

You finally have your website perfect and completed to your likings. It tells everyone who you are, what you do, how to contact you for business and should be an absolute success! Now, you need to drive traffic to your site. You could have the best product and website in the World, but if nobody visits the site, it is all for not.

Making sure your website has high rankings on the major search engines such as Google, Yahoo and Bing, is absolutely critical when trying to find new business! Some search engine queries can result in MILLIONS of results. The fact is, over 80% of search engine users will not go past page 1 (results 1-10) of the results, and over 90% will not go past page 3 (results 1-30)! Therefore, if you are not in the Top 30 results, you may never be found. If you are ranked #45, you might as well be #2,763,791!

Search Engine Optimization in an absolute necessity to any business who takes their marketing seriously.

There are 2 types of optimizations:

1. Onsite Optimization- is the fine tuning of the website by the use of various tools such as meta tags, keyword density, alt tags, and many others. You need to have the Best Practices in place for proper indexing by the search engines. Correct onsite optimization ensures an efficient and smoother ride to higher rankings.

2. Offsite Optimization- is by far the most important function of the SEO process. Getting quality (PR4-PR9*) websites to link back to your website (back links), shows that your website contains relevant and quality content to the search engines. *PR=Google Page Rank. (0=Lowest, 10=Highest)

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At Double Down 2.0, we offer both Onsite and Offsite Optimization in our SEO service packages. Here are all the services that are available. After meeting with you and understanding your business goals and budget, we will offer our recommendation on the optimal services for YOU.

• Proper set up of page Titles, Descriptions, and Keyword Meta Tags.
• Installation of ALT tags
• Installation of Google Analytics and Webmaster tools
• Creation of Sitemap.xml file
• Creation of Robots.txt file
• Keyword Research and Analysis

Offsite Link Building Strategies-

• Directory Submission – Making sure that your website is submitted to the major search engine directories and even some of the smaller search engine directories is the 1st back linking strategy we implement.
• Social Media Bookmarking- Blogging, Twitter, Facebook, YouTube etc. have all become powerful tools for SEO. It involves linking sites within these various forums, blogs, and message boards to each other and ultimately back to your site. Almost like a giant spiderweb with your website in the middle. All links will be strictly one way links. Social Media sites are search engine friendly and generally carry a high Page Rank, allowing us to “ride their coat tails” if you will. They may even rank well on their own in the search engine ranking results! A definite MUST!
• Viral Video Marketing – Creation of short video(s) that act as much like “tv commercials” that rank high on the major search engines. An absolute must in your online marketing strategy!
• Article Writing – We create unique content relevant, keyword rich with anchor text, articles about your product and/or services and submit them to High Page Rank Article sites. Not only will these relevant Articles carry valuable back links back to your website, but as mentioned in Social Media sites, they can sometimes carry high search engine ranking results on their own too!
• Online Press Releases – Creating a well written, keyword rich, Press Release and submitting to the major press syndicates, can offer great results. Not only will visitors be able to view your Press Release through the publications that pick it up, but it will also create great “Back Links” from these publications to you.
• High PR Back Link Building – Besides for Social Media and Article linking, we search out and find high PR website review sites, topic related blogs and forums, as well as press release sites to list your product and or service including back links to your website.
• General PR Back Link Building – Blog and forum posting on various range of PR sites.

Strategy Review -

At the end of each quarter of our SEO services, we will sit down with you and review the progress of your Internet marketing campaign. This will include reports on the work that has been completed including sites where your links have been submitted, Url’s of your links, PR of the sites, Username and Passwords if needed, and before and after page rankings on the targeted keywords. We will also give our recommendations moving forward. Think of it as a “report card”!

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CONTACT US TODAY to discuss the right Search Engine Optimization (SEO) Plan for you!